Free Advertising of the Week (FAOW) is where I advertise a product or service for free, in the hopes of getting free crap for it.
This week, I’m showing support for something with no agenda for getting free stuff. This week it’s all about Green Lantern the movie.
The first FAOW column is also the first victim of the slacker pace, as adapted to blogging. The idea was for the site to be up and running last week, and the first week FAOW to help the release of Green Lantern. As I’m a week past due on the site, I’m free advertising the second week of the movie, which will just have to do.
Due to circumstances beyond my control, I didn’t get to catch the movie opening night, or even opening weekend. It still made #1 at the box office, so I don’t feel quite as bad, as now my dollars (all $14 of them) get to help the second week box office, and hopefully help the movie out. Based on reviews and the actual box office draw of the first weekend, it won’t be #1 again, so every little bit will aid the cause. A review of the film will be forthcoming too, but this post is all about why it gets free advertising.
As I said, this is an example of a time when I’m not actually trying to get any free swag or miscellaneous kickbacks from something I advertise on FAOW. This one is just about the love.
Actually, I take that back. It is about the love, but also the principle.
I’m a big Green Lantern fan, and have been for nigh on 20 years. Not a ship I just jumped on during the seminal (and awesome) Geoff Johns run in the comics, I’ve been burning the emerald flame since I was just a little nerd. That said, I was both excited and scared to hear about the movie. Film adaptations of comic books are rarely what we diehards want to see. Even if the movie was terrible though, I was prepared to embrace it just to get DC going on bringing their universe to the big screen.
That, dear friends, is ultimately why Green Lantern gets some free advertising this week. Because I want people to see it just so DC has a non-Batman success on their hands and can continue to make up some of the ground they have been losing to Marvel in the movie wars during the past decade. Batman can’t save them all the time, and with the rich and amazing history that they have, he shouldn’t have to.
I want you to see Green Lantern. I know this is the first week the blog has been live, and I suspect few people will actually read this. Of the few who may, I doubt my meek advertising campaign will help at all. If it gets a single soul into a theater, then it was worth it. If it doesn’t, I don’t think I had a real shot at getting free beef jerky this first week anyway, so this was as good a choice as any. I’m not saying some sweet toys or a prop ring wouldn’t be cool, but this time around, the free advertising is given without any ulterior motive. I just want to see some support for a great character, a great company, and a great legacy.